About 

Over more than four decades in business, my belief in the importance of creativity is undiminished.

I originally trained as a designer and my early roles were in book publishing and advertising – what people might easily call ‘creative‘ jobs. But as I moved into marketing consultancy it became evident that really successful clients, had the same quality in common… creativity.

No matter what business they operated in, or what their title, they were constantly coming up with new ways to work, solve problems, maximise resources and identify new market opportunities. Engineers, educators, retailers, brewers, lawyers, technologists… job titles didn’t matter. They were all ‘creative‘ and differentiated by their innovative approaches.

Becoming increasingly involved in coaching, I had the good fortune to work with hundreds of SME’s, particularly in export marketing. These were smart business people who quickly developed creative mindsets.

In my forties, I wanted to ‘sharpen my own axe’, so took a degree in psychology. Since then my consultancy  has focussed more and more upon helping people unlock their own creativity and build creative cultures within their own businesses.