Brands are complex concepts – understanding needs multiple disciplines.
My long career in brand development has been a journey through those specialisms. I began with design and creativity, but soon realised that was not enough. A thorough understanding of marketing was needed. But brands are constructs that depend upon people and interactions. Today, technology allows research, analysis and rapid dissemination of ideas. Words and language weave throughout this journey from semiotics to communications.
Let’s explore that journey.