Ian West Brand Specialist

It’s all about the brand.

The brand is the business, and the business is the brand. It’s what the organisation does and how it behaves that matters.

This how branding works, and what fascinates me as a brand specialist.

The brand is often, a business’s most valuable asset. I’m committed to helping create, grow and cultivate super brands. Brands that have a future with values that contribute to business growth and profitability.

Whatever size business and whatever sector.’


Understand the brand, its marketplace and competitive position.


Build memorable brands to do justice to their business.


Nurture and ensure brands reach their full potential.


In a changing world, keep pace and help keep the brand ahead.

Work with me

Whether you need a quick assessment of your current brand, or the creation of a new corporate or product brand – work with me. If you need a brand strategy and a road map for growth, or a hands-on shake up of a stagnant brand – I can help.

I love brands and branding – for over 25 years it’s been my passion. 

  • Consultancy
  • In-house brandstorming
  • Brand leadership
  • Creative direction
  • Brand semiotics

Work with me.