Month: May 2020

Is branding spoken in the boardroom?

Is branding spoken in the boardroom? In an excellent article in Catalyst, the Chartered Institute of Marketing magazine, Chris Daly (CEO of the CIM) suggests boards and marketers communicate in different languages. He considers whether this may limit marketers’ contribution to the business. Now, surely at ‘C’ level, the basic business lexica cannot be that different? …

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